CLOSING THE
SALE
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There comes a time in every sales call for
the final decision. During your presentation
you have created the need for them to have our
plan and presented a tailored solution. Now it
is time to ask the customer for that
decision.
There comes a time in every sales call for
the final decision. During your presentation
you have created the need for them to have our
plan and presented a tailored solution. Now it
is time to ask the customer for that
decision.
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Sample
Closes
- Did you prefer the Dental Plan or the Health
and Dental Plan for your employees?
- Would you like to begin the program in April
or May?
- If we offer the program in April I
can waive the registration fee normally we charge each
employee
- What do we need to do to complete this
transaction today.
The Increased Productivity Close
Oftentimes when
marketing to clients of a corporation, they aren't aware of how
much an increase in morale can add to the productivity of the
entire company. The productivity close brings that point home,
so you're not only educating your clients on the power of
employee morale, but also giving them something to prove it
with. This close pours on value for the benefits of your
product.
Phraseology: “What I'm offering is not
just a good dental (health) program; it's a boost in
employee morale. Have you ever noticed how anything new
increases job interest and excitement? Excitement increases
morale. Morale increases productivity, and what is increased
productivity worth?” When would you like to
Point it out to your clients that increased
productivity can generate enough increased income to more
that make up for the increased investment. On top of that,
point out to the clients how investing in your product can
also increase loyalty and reduce turnover, thus saving them
even more money on advertising for new hires.
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