Group Marketing -

Is group marketing for you???

AmeriPlan^® group marketing offers benefits to companies in states where AmeriPlan offers it's services. A small group consists of 5 to 500 employees, where AmeriPlan is sending one monthly bill to the company and they are submitting one payment. The company will also allow you to write large group business and you have the option of involving corporate to assist in the negotiation of the group.

An IBO may write memberships in small businesses to individuals by self pay and it is not considered group business.

80% of businesses in the United States have fewer that 20 employees. There is a wealth of opportunity in this untapped market. 62% of small businesses are no longer offering benefits to employees and the number of employees opting out of benefits is increasing due to rising costs.

This training site will be an adjunct to the Group Certification Course (Self Study) offered by corporate.

Our goal is to provide you with training to help you effectively communicate with decision makers of group business. You will also learn how to process group business.

Important things to consider in Group Marketing

1. This is a professional arena of marketing AmeriPlan memberships and you will need to know your product, develop professional sales skills, dress professionally and be comfortable talking to small business owners.
2. You will need to develop excellent communication and phone skills.
3. You will need to be comfortable talking and presenting to small groups of employees.
4. You need to be comfortable dealing with rejection. (50-10-1 rule)
5. If group marketing is not for you and you personally know owners of small business... contact a team leader to help find a Group IBO that will do a split with you. Half of something is better that all of nothing.

 If you want to sign one new client every week

• 10 phone calls gets 1 face to face appointment
• 5 face to face interviews fret you 1 new client
• 50 calls to get 1 new client
• 10 calls a day to get one new group every week